Press & Links
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Press Overview
The Great Lakes Art Fair believes effective promotion is as crucial to overall success as the selection of artists. Th e GLAF’s mission is to deliver a top quality experience for patrons and artists that will assure targeted buyers, return visits and exponential event growth. Th e superior local media and marketing relationships enjoyed by the Rock Financial Showplace will contribute enormously to the overall success of the Great Lakes Art Fair. A multi-level marketing and publicity campaign will be launched to promote the GLAF throughout the region, including media partnerships in print, radio, television, direct mail and outdoor advertising. ere will also be a strategic web marketing campaign aimed at building awareness of this regional event. Interest from the media regarding this event have been immense and partnerships have been developed with mainstream media, as well as other media outlets such as Detroit Public Television.
The services of Adstrategies Inc. has been engaged to manage the advertising and promotions plan. Adstrategies Inc. is a full service retail and event marketing company. Adstrategies first show was the 1996 Motor Trend Auto Show in Ocean City, Maryland. Adstrategies now works with over 200 shows and events each year, making it among the largest of its kind in the USA. They work with boat shows, auto shows, motorcycle shows, home shows, bridal shows and arts events like the Great Lakes Art Fair. Their clients include Motor Trend, The National Marine Manufacturing Association, Home Builders Association of Southeastern Michigan and many others.
Adstrategies has a staff of 30 trained media professionals with offices on the East Coast, near Baltimore, Maryland. Th ey can be visited on-line at www.adstrategies.com.
Press
October Great Lakes Art Fair Release....September 2009
October Great Lakes Art Fair Announcement...May 2009
Thousands Expected to Attend Art Fair...Novi News...April 2009
GH Artist to be Featured at Art Fair...Grand Haven Tribune...April 2009
Opening Night Reception to benefit Detroit Public Television and ArtServe Michigan...March 2009
April Great Lakes Art Fair Release...March 2009
April Great Lakes Art Fair Announcement...December 2009
Links
